De la mano de la estrategia Tierra de Sabor, el jamón de Guijuelo estará presente en las cocinas de MasterChef.
Los productos de Tierra de Sabor serán protagonistas esta noche a las once menos veinte, en el segundo programa de Master Chef Celebrity que se emite en La 1 de TVE.
Los famosos concursantes se desplazarán hasta el Patrimonio Natural de los Montes de Valsaín en la provincia de Segovia, donde cocinarán productos de calidad de Castilla y León, entre ellos el jamón de Guijuelo, que sin duda será el producto estrella de la noche.
Esta nueva forma de promoción consiste en dar a conocer la variada cartera de alimentos que componen Tierra de Sabor. Actualmente son 887 las empresas autorizadas para usar el distintivo Tierra de Sabor, con unos 5.660 productos.
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RT @radioguijuelo: El jamón de Guijuelo protagonista en el programa de MasterChef: #Guijuelo
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RT @radioguijuelo: El jamón de Guijuelo protagonista en el programa de MasterChef: #Guijuelo
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